No ads. Period.
You pay for Purple IQ, so Purple IQ answers to you. No sponsored slots, no auction deciding what floats to the top. The best result wins because it earned it, every time.
Why Purple IQ
Search that works for you, not for advertisers.
Purple IQ is a search engine you pay for, so it can answer to you instead of the ad market. Fast pages, real sources, and not one tracker tailing you out the door.
- Private by design
- Your searches stay yours
- Funded by you, not ads
5 free searches to try it out, no account needed.
Why we exist
We built the search engine we wanted to use.
No ads in the way. No robot speaking over the web before you’ve had a look. Just quick pages and sources you can actually trust.
Real pages, not forced answers
Plain search hands you the actual pages, not an answer pasted on top, so you reach your own conclusions. Every link goes to the source itself, so you can read it, weigh it, and decide what to trust.
The whole web, not the same five sites
Most engines funnel everything to the same giants. We deliberately make room for the smaller, sharper sources, so you actually find something new.
Private by default, not by setting
We keep a monthly search count for billing purposes, and that's it. What you look for is never tied to who you are, so there is no profile to leak, sell, or regret.
Fast and gloriously uncluttered
Pages load quick and then get out of the way. Links are first-class citizens again, the way search felt before it got so busy.
Smart where it actually helps
Behind the scenes, a machine-learning model reranks for quality, and deterministic tools answer the simple stuff (math, conversions, definitions) with exact, factual results. No chatbot pretending to be the whole internet, just sharper ranking and honest, exact answers.
How it works
The simple part is yours. The hard part is ours.
Behind every results page are hundreds of small decisions about what deserves your attention. Choosing a smarter search is the simple part. Making it worth choosing is on us.
- Gather
We see more of the web than one index can
Candidates come from several indexes plus our own crawl, so we start from a far wider field than any single source can offer. You cannot surface the best page if you never saw it in the first place.
- Weigh
Every page has to earn its trust
Each domain and page is scored against a wide range of credibility and quality signals, the part of search that is genuinely hard to get right. Our scoring system is never finished, retuned as the web shifts beneath it.
- Rank
The best rises, not just the biggest
A ranking system we built ourselves, powered by machine-learning reranking, lifts the genuinely authoritative pages over whatever happens to be popular. The payoff is a sharper, more varied set to explore, never the same twenty domains on repeat.
The switch
What changes the moment you switch.
Same searches, a wildly different experience. Here is the before and after.
Most search engines
- Ads dressed up to look like results
- An answer shoved in before you've read a thing
- The same five mega-sites on every query
- Your searches quietly feeding an ad profile
- Heavy pages that make you wait
Purple IQ
- Just results, ranked on merit
- Real sources to weigh for yourself, no guess up front
- Diverse sources, room for the sharp little ones
- Searches that stay yours, full stop
- Light, fast pages that respect your time
Plans
Pick your Purple IQ.
One way in for you, one for everyone under your roof. Both ad-free, both private, both free to try first.
For one
Individual
from $6 a month
Your own ad-free, private search. Take a comfortable monthly allowance, or go unlimited.
- 300 searches a month, or go unlimited
- Ad-free, private by design
- Yours and yours alone
For up to 4 people
Family
from $18 a month
Up to 4 people, each with their own searches, settings, and content filter.
- You plus up to 3 family members
- Separate searches and settings for each person in the family
- Content filter controls for every member
Every plan starts free: 100 searches over 14 days, no card needed. Pay yearly and save up to 17%. Compare every plan and price.
Cancel in one click
The button is right in your settings. No phone call, no retention maze, no hard feelings.
30-day refunds
Email us within 30 days of any charge and we send it straight back. No forms, no guilt trip.
Private, genuinely
We keep a search count for billing, but that's it. Searches are never stored next to your name.
Ready for search with a higher IQ?
Give Purple IQ a few searches. We think the quiet, private, ad-free version of search is going to be tough to give up.
5 free searches with no account at all, 100 more when you sign up, and no card until you are sure.