Terms of Use

Last updated June 12, 2026.

We are Purple IQ, LLC (“Purple IQ,” “we,” “us,” or “our”), a company registered in Colorado, United States, at 1801 Broadway, Suite 1225, Denver, CO 80202.

We operate the website https://www.purpleiq.com (the “Site”), as well as any other related products and services that refer or link to these legal terms (the “Legal Terms”) (collectively, the “Services”). Purple IQ is a subscription search engine that brings back the feel of the old web: fast pages, real links, and a healthy mix of sources instead of the same giant sites every time. There are no ads and no identifiable tracking. The people searching are the customers, so the product works for you, not advertisers.

These Legal Terms constitute a legally binding agreement made between you, whether personally or on behalf of an entity (“you”), and Purple IQ, LLC, concerning your access to and use of the Services. You agree that by accessing the Services, you have read, understood, and agreed to be bound by all of these Legal Terms. IF YOU DO NOT AGREE WITH ALL OF THESE LEGAL TERMS, THEN YOU ARE EXPRESSLY PROHIBITED FROM USING THE SERVICES AND YOU MUST DISCONTINUE USE IMMEDIATELY.

Our Privacy Policy, Cookie Policy, and Fair Use Policy are part of these Legal Terms and are expressly incorporated by reference, along with any supplemental terms we may post for specific features. We may change these Legal Terms from time to time; the “Last updated” date at the top of this page reflects the most recent version, and your continued use of the Services after a change means you accept it. If a change materially affects a paid subscription (a price change, most obviously), we will email you before it affects what you pay (see Section 6).

The Services are intended for users who are at least 18 years old. A family plan owner who is a parent or legal guardian may add a household member under 18 to their plan; the owner accepts these Legal Terms on that member’s behalf and is responsible for their use of the Services (see Section 7).

We recommend that you print or save a copy of these Legal Terms for your records. Questions before agreeing to any of it: hello@purpleiq.com.

1. Our services

In short: Purple IQ is a search engine for people, offered from the United States. Use it where the law allows; it is not built for regulated-industry data.

The information provided when using the Services is not intended for distribution to or use by any person or entity in any jurisdiction or country where such distribution or use would be contrary to law or regulation or which would subject us to any registration requirement within such jurisdiction or country. Accordingly, those persons who choose to access the Services from other locations do so on their own initiative and are solely responsible for compliance with local laws, if and to the extent local laws are applicable.

The Services are not tailored to comply with industry-specific regulations (such as the Health Insurance Portability and Accountability Act (HIPAA) or the Federal Information Security Management Act (FISMA)), so if your interactions would be subject to such laws, you may not use the Services. You may not use the Services in a way that would violate the Gramm-Leach-Bliley Act (GLBA).

2. Intellectual property rights

In short: We own the product; you are licensed to use it for your own searching. The pages results point to belong to the web, not to us. Feedback you send us is ours to use.

Our intellectual property

We are the owner or the licensee of all intellectual property rights in our Services, including all source code, databases, functionality, software, website designs, audio, video, text, photographs, and graphics in the Services (collectively, the “Content”), as well as the trademarks, service marks, and logos contained therein (the “Marks”).

The Content does not include the third-party material the Services exist to find. The websites, pages, articles, images, and other media that search results link to, preview, or excerpt belong to their respective owners and are addressed in Section 9, not this section.

Our Content and Marks are protected by copyright and trademark laws (and various other intellectual property rights and unfair competition laws) and treaties in the United States and around the world.

Your use of our Services

Subject to your compliance with these Legal Terms, including the “Prohibited activities” section below, we grant you a non-exclusive, non-transferable, revocable license to access the Services and use them for your own searching, personal or professional, and to download or print a copy of any portion of the Content to which you have properly gained access, for your own records.

Except as set out in this section or elsewhere in our Legal Terms, no part of the Services and no Content or Marks may be copied, reproduced, aggregated, republished, uploaded, posted, publicly displayed, encoded, translated, transmitted, distributed, sold, licensed, or otherwise exploited for any commercial purpose whatsoever, without our express prior written permission. To be clear: searching for your work (research on the job, professional curiosity, heavy project days) is exactly what the Services are for. What this section forbids is exploiting the Services themselves, such as reselling access or republishing our Content.

If you wish to make any use of the Services, Content, or Marks other than as set out in this section or elsewhere in our Legal Terms, please address your request to: hello@purpleiq.com. If we ever grant you the permission to post, reproduce, or publicly display any part of our Services or Content, you must identify us as the owners or licensors of the Services, Content, or Marks and ensure that any copyright or proprietary notice appears or is visible on posting, reproducing, or displaying our Content.

We reserve all rights not expressly granted to you in and to the Services, Content, and Marks. Any breach of these intellectual property rights will constitute a material breach of our Legal Terms and your right to use our Services will terminate immediately.

Your submissions

The Services do not offer a way to post or publish content for other users: there are no profiles, comments, or feeds. What you can do is send things to us directly, and this section covers that.

By directly sending us any question, comment, suggestion, idea, feedback, or other information about the Services (“Submissions”), you agree to assign to us all intellectual property rights in such Submission. You agree that we shall own this Submission and be entitled to its unrestricted use and dissemination for any lawful purpose, commercial or otherwise, without acknowledgment or compensation to you.

You are responsible for what you send us. By sending us a Submission, you confirm that it is lawful, not abusive or misleading, and not confidential; that it is original to you or that you have the rights and permissions needed to send it and to grant us the rights above; and, to the extent permissible by applicable law, you waive any moral rights in it. You agree to reimburse us for any losses we suffer because a Submission of yours breaches any of this, any third party’s intellectual property rights, or applicable law.

3. User representations

In short: An honest email address, an adult (or a guardian-managed family seat), a human at the keyboard, and lawful use.

By using the Services, you represent and warrant that: (1) all registration information you submit will be true, accurate, current, and complete; (2) you will maintain the accuracy of such information and promptly update it as necessary; (3) you have the legal capacity and you agree to comply with these Legal Terms; (4) you are at least 18 years old, or you use the Services through a family plan seat added by your parent or legal guardian, who has accepted these Legal Terms on your behalf; (5) you will not access the Services through automated or non-human means, whether through a bot, script, or otherwise; (6) you will not use the Services for any illegal or unauthorized purpose; and (7) your use of the Services will not violate any applicable law or regulation.

If you provide any information that is untrue, inaccurate, not current, or incomplete, we have the right to suspend or terminate your account and refuse any and all current or future use of the Services (or any portion thereof).

4. User registration

In short: Your email address is your account. We email single-use codes instead of storing passwords. Keep the codes, and the inbox, under your control.

You may be required to register to use parts of the Services. Registration is by email address: we send a single-use sign-in code to the address you give us, and entering it proves the address is yours. There are no usernames and no passwords. Your email address is your account.

You agree to keep your sign-in codes confidential and to keep control of the email account you register with, because anyone who can read that inbox can sign in as you. You are responsible for all use of your account. If you believe someone else has gained access, use “sign out everywhere” on your account page (it ends every session immediately) and contact us.

5. Purchases and payment

In short:Subscriptions are charged in US dollars through Stripe’s hosted checkout. Your card details never touch our servers.

We accept Visa, Mastercard, American Express, and Discover, along with any other payment methods shown at checkout. Payment is collected on a checkout page hosted by Stripe, our payment processor; your card details go to Stripe and never touch our servers. All payments shall be in US dollars.

You agree to provide current, complete, and accurate purchase and account information for all purchases made via the Services, and to promptly update account and payment information (including email address, payment method, and payment card expiration date) so that we can complete your transactions and contact you as needed. We may collect sales tax where we are required to collect it.

You agree to pay all charges at the prices then in effect for your purchases, and you authorize us to charge your chosen payment provider for any such amounts when you subscribe. We reserve the right to correct any errors or mistakes in pricing, even if we have already requested or received payment, and to refuse or limit any order placed through the Services.

6. Subscriptions

In short: Plans renew automatically until you cancel. The free trial cannot turn into a charge, because there is no card on file. Cancelling is one click, and any charge is refundable for 30 days by email.

Billing and renewal

Your subscription continues and renews automatically until you cancel it. You consent to our charging your payment method on a recurring basis without requiring your prior approval for each recurring charge, until you cancel the applicable subscription. The length of your billing cycle (monthly or annual) depends on the option you choose when you subscribe. Current plans and prices are always shown on the pricing page.

Free trial

Every new account starts with a free trial: 100 searches over 14 days, whichever ends first. No payment method is collected during the trial, so a trial can never turn into a charge. When the trial ends, searching pauses until you choose a paid plan; your account and settings stay where you left them. The trial is offered once, to new users, and may not be repeated across accounts.

Cancellation

You can cancel your subscription at any time from your account page: one click, no retention flows, no phone calls. Cancellation takes effect at the end of the period you have paid for, and your plan keeps working until then. Deleting your account ends your subscription and billing immediately. If you have any questions or are unsatisfied with our Services, email us at hello@purpleiq.com.

Refunds

If Purple IQ is not for you, email hello@purpleiq.com within 30 days of any charge and we will refund that charge in full. No questions, no forms. Refunds are issued to the payment method that was charged. This promise is in addition to, and does not limit, any refund rights applicable law gives you.

Fee changes

We may change subscription fees from time to time, but never quietly: we will email you before a price change affects what you pay, and a changed price applies no earlier than your next renewal after that notice. If you do not want the new price, cancel before it takes effect and you will never pay it.

7. Free allowances and fair use

In short:“Unlimited” means every search a person makes, and none that a script does. The Fair Use Policy is part of these terms; family seats are for your household.

Before you create an account, Purple IQ gives every browser a small number of free searches, counted by the anonymous counter described in our Cookie Policy. Free allowances are shown in the product and may change.

Paid plans, unlimited plans included, are for human searching. Our Fair Use Policy is part of these Legal Terms, and the gist is simple: every search a person types, taps, or dictates is fair use of any plan, and automated querying, scraping, or wiring the Services into another product is not. Accounts whose usage looks automated may be slowed down or, in serious cases, suspended, and we will email you rather than silently ban you, as the Fair Use Policy describes. All use of the Services is also subject to reasonable technical limits, such as a per-minute search rate, that keep the Services fast for everyone.

Family plan seats are for members of your household, each with their own sign-in. The plan owner chooses who is on the plan, may set and lock content-filter levels for members, and is responsible for the seats they hand out. Seats may not be sold, or shared outside your household.

8. Prohibited activities

In short: Search as much as you like, by hand. No scraping, no resale, no breaking in, no using the Services to harm anyone.

You may not access or use the Services for any purpose other than that for which we make them available: human searching, personal or professional. The Services may not be used to build, power, or resell another product or service except as we specifically endorse or approve in writing. As a user of the Services, you agree not to:

• Systematically retrieve data or other content from the Services to create or compile, directly or indirectly, a collection, compilation, database, or directory without written permission from us.
• Engage in any automated use of the Services (scripts, bots, spiders, scrapers, offline readers, or similar data gathering and extraction tools), or submit queries by any automated or non-human means.
• Circumvent, disable, or otherwise interfere with security-related features of the Services or with measures that enforce usage limits, including by rotating accounts, identifiers, or network addresses to dodge allowances.
• Trick, defraud, or mislead us or other users, especially in any attempt to learn sensitive account information.
• Use any information obtained from the Services in order to harass, abuse, or harm another person.
• Make improper use of our support services or submit false reports of abuse or misconduct.
• Use the Services in a manner inconsistent with any applicable laws or regulations.
• Upload or transmit viruses, Trojan horses, or other malicious material, or otherwise interfere with, disrupt, or create an undue burden on the Services or the networks and services connected to them.
• Engage in unauthorized framing of or linking to the Services.
• Delete the copyright or other proprietary rights notice from any Content.
• Attempt to impersonate another person, or use another person’s email address or account without their authority.
• Harass, annoy, intimidate, or threaten any of our employees or agents engaged in providing any portion of the Services to you.
• Attempt to bypass any measures of the Services designed to prevent or restrict access to the Services, or any portion of the Services.
• Copy or adapt the Services’ software, or, except as permitted by applicable law, decipher, decompile, disassemble, or reverse engineer any of the software comprising or in any way making up a part of the Services.
• Create accounts by automated means or under false pretenses.
• Use the Services as part of any effort to compete with us, or use the Services or the Content to build, train, power, or improve a competing product or service.
• Sell, rent, share, or otherwise transfer your account, your access to the Services, or family plan seats outside your household.

9. Third-party websites and content

In short:Results point at the open web. What you find there is its owners’ work, under their rules, not vetted, endorsed, or controlled by us.

The Services exist to point you at the rest of the web. They contain (and will send you to) links to other websites (“Third-Party Websites”) as well as articles, photographs, text, graphics, pictures, designs, music, sound, video, information, applications, software, and other content or items belonging to or originating from third parties (“Third-Party Content”): search results, previews, snippets, and images among them.

Such Third-Party Websites and Third-Party Content are not investigated, monitored, or checked for accuracy, appropriateness, or completeness by us, and we are not responsible for any Third-Party Websites accessed through the Services or any Third-Party Content found through or made available through the Services, including the content, accuracy, offensiveness, opinions, reliability, privacy practices, or other policies of or contained in them. Inclusion of or linking to any Third-Party Website or Third-Party Content does not imply approval or endorsement by us. A result’s ranking is a relevance estimate, not a recommendation.

If you decide to leave the Services and access Third-Party Websites or use or install Third-Party Content, you do so at your own risk, and you should be aware these Legal Terms no longer govern. You should review the applicable terms and policies, including privacy and data gathering practices, of any website you navigate to from the Services. Any purchases you make through Third-Party Websites are between you and the applicable third party: we take no responsibility whatsoever for such purchases, we do not endorse the products or services offered on Third-Party Websites, and you agree to hold us blameless from any harm caused by your purchase of such products or services, and from any losses sustained by you or harm caused to you relating to or resulting in any way from any Third-Party Content or any contact with Third-Party Websites.

10. Services management

In short: We may monitor for abuse, act on what we find, and manage the Services so they keep working for everyone else.

We reserve the right, but not the obligation, to: (1) monitor the Services for violations of these Legal Terms; (2) take appropriate legal action against anyone who, in our sole discretion, violates the law or these Legal Terms, including without limitation reporting such user to law enforcement authorities; (3) in our sole discretion and without limitation, notice, or liability, refuse, restrict access to, or limit the availability of the Services to anyone, including through technical measures such as rate limits; and (4) otherwise manage the Services in a manner designed to protect our rights and property and to facilitate the proper functioning of the Services.

11. Privacy policy

In short: Privacy is most of the point of Purple IQ. The Privacy and Cookie policies are part of these terms, and the Services are hosted in the United States.

We care about data privacy and security. It is most of the reason Purple IQ exists. Please review our Privacy Policy and Cookie Policy. By using the Services, you agree to be bound by both, and they are incorporated into these Legal Terms.

Please be advised the Services are hosted in the United States. If you access the Services from any other region of the world with laws or other requirements governing personal data collection, use, or disclosure that differ from applicable laws in the United States, then through your continued use of the Services you are transferring your data to the United States, and you expressly consent to have your data transferred to and processed in the United States.

12. Term and termination

In short: These terms apply while you use the Services. You can leave at any time by deleting your account; we can suspend or terminate accounts that break the rules.

These Legal Terms shall remain in full force and effect while you use the Services. You may end them at any time by deleting your account on your account page, which also ends any subscription immediately. WITHOUT LIMITING ANY OTHER PROVISION OF THESE LEGAL TERMS, WE RESERVE THE RIGHT TO, IN OUR SOLE DISCRETION AND WITHOUT NOTICE OR LIABILITY, DENY ACCESS TO AND USE OF THE SERVICES (INCLUDING BLOCKING CERTAIN IP ADDRESSES) TO ANY PERSON FOR ANY REASON OR FOR NO REASON, INCLUDING WITHOUT LIMITATION FOR BREACH OF ANY REPRESENTATION, WARRANTY, OR COVENANT CONTAINED IN THESE LEGAL TERMS OR OF ANY APPLICABLE LAW OR REGULATION. WE MAY TERMINATE YOUR USE OR PARTICIPATION IN THE SERVICES OR DELETE YOUR ACCOUNT AT ANY TIME, WITHOUT WARNING, IN OUR SOLE DISCRETION. In practice, we follow the no-silent-bans approach described in the Fair Use Policy whenever circumstances reasonably allow it.

If we terminate or suspend your account for any reason, you are prohibited from registering and creating a new account under your name, a fake or borrowed name, or the name of any third party, even if you may be acting on behalf of the third party. In addition to terminating or suspending your account, we reserve the right to take appropriate legal action, including without limitation pursuing civil, criminal, and injunctive redress.

13. Modifications and interruptions

In short: The product will change, and sometimes it will be down. We are not liable for either, though the refund promise in Section 6 still stands.

We reserve the right to change, modify, or remove the contents of the Services at any time or for any reason at our sole discretion without notice. However, we have no obligation to update any information on our Services. We will not be liable to you or any third party for any modification, price change, suspension, or discontinuance of the Services.

We cannot guarantee the Services will be available at all times. We may experience hardware, software, or other problems or need to perform maintenance related to the Services, resulting in interruptions, delays, or errors. We reserve the right to change, revise, update, suspend, discontinue, or otherwise modify the Services at any time or for any reason without notice to you. You agree that we have no liability whatsoever for any loss, damage, or inconvenience caused by your inability to access or use the Services during any downtime or discontinuance of the Services. Nothing in these Legal Terms will be construed to obligate us to maintain and support the Services or to supply any corrections, updates, or releases in connection therewith.

14. Governing law

In short: Colorado law governs these terms.

These Legal Terms and your use of the Services are governed by and construed in accordance with the laws of the State of Colorado applicable to agreements made and to be entirely performed within the State of Colorado, without regard to its conflict of law principles.

15. Dispute resolution

In short: Disagreements go to informal talks first, then binding individual arbitration in Denver, Colorado: not a courtroom and not a class action. Intellectual property and injunctive claims are the exceptions. This section affects your rights; read it.

Informal negotiations

To expedite resolution and control the cost of any dispute, controversy, or claim related to these Legal Terms (each a “Dispute” and collectively, the “Disputes”) brought by either you or us (individually, a “Party” and collectively, the “Parties”), the Parties agree to first attempt to negotiate any Dispute (except those Disputes expressly provided below) informally for at least thirty (30) days before initiating arbitration. Such informal negotiations commence upon written notice from one Party to the other Party.

Binding arbitration

If the Parties are unable to resolve a Dispute through informal negotiations, the Dispute (except those Disputes expressly excluded below) will be finally and exclusively resolved by binding arbitration. YOU UNDERSTAND THAT WITHOUT THIS PROVISION, YOU WOULD HAVE THE RIGHT TO SUE IN COURT AND HAVE A JURY TRIAL. The arbitration shall be commenced and conducted under the Commercial Arbitration Rules of the American Arbitration Association (“AAA”) and, where appropriate, the AAA’s Supplementary Procedures for Consumer Related Disputes (“AAA Consumer Rules”), both of which are available at the American Arbitration Association (AAA) website. Your arbitration fees and your share of arbitrator compensation shall be governed by the AAA Consumer Rules and, where appropriate, limited by the AAA Consumer Rules. The arbitration may be conducted in person, through the submission of documents, by phone, or online. The arbitrator will make a decision in writing, but need not provide a statement of reasons unless requested by either Party. The arbitrator must follow applicable law, and any award may be challenged if the arbitrator fails to do so. Except where otherwise required by the applicable AAA rules or applicable law, the arbitration will take place in Denver, Colorado. Except as otherwise provided herein, the Parties may litigate in court to compel arbitration, stay proceedings pending arbitration, or to confirm, modify, vacate, or enter judgment on the award entered by the arbitrator.

If for any reason a Dispute proceeds in court rather than arbitration, the Dispute shall be commenced or prosecuted in the state and federal courts located in Denver, Colorado, and the Parties hereby consent to, and waive all defenses of lack of personal jurisdiction and forum non conveniens with respect to venue and jurisdiction in such state and federal courts. Application of the United Nations Convention on Contracts for the International Sale of Goods and the Uniform Computer Information Transactions Act (UCITA) are excluded from these Legal Terms.

In no event shall any Dispute brought by either Party related in any way to the Services be commenced more than one (1) year after the cause of action arose. If this provision is found to be illegal or unenforceable, then neither Party will elect to arbitrate any Dispute falling within that portion of this provision found to be illegal or unenforceable, and such Dispute shall be decided by a court of competent jurisdiction within the courts listed for jurisdiction above, and the Parties agree to submit to the personal jurisdiction of that court.

Restrictions

The Parties agree that any arbitration shall be limited to the Dispute between the Parties individually. To the full extent permitted by law, (a) no arbitration shall be joined with any other proceeding; (b) there is no right or authority for any Dispute to be arbitrated on a class-action basis or to utilize class action procedures; and (c) there is no right or authority for any Dispute to be brought in a purported representative capacity on behalf of the general public or any other persons.

Exceptions to informal negotiations and arbitration

The Parties agree that the following Disputes are not subject to the above provisions concerning informal negotiations and binding arbitration: (a) any Disputes seeking to enforce or protect, or concerning the validity of, any of the intellectual property rights of a Party; (b) any Dispute related to, or arising from, allegations of theft, piracy, invasion of privacy, or unauthorized use; and (c) any claim for injunctive relief. If this provision is found to be illegal or unenforceable, then neither Party will elect to arbitrate any Dispute falling within that portion of this provision found to be illegal or unenforceable, and such Dispute shall be decided by a court of competent jurisdiction within the courts listed for jurisdiction above, and the Parties agree to submit to the personal jurisdiction of that court.

16. Corrections

In short: If the site states a price or description wrong, we can correct it, including after the fact.

There may be information on the Services that contains typographical errors, inaccuracies, or omissions, including descriptions, pricing, availability, and various other information. We reserve the right to correct any errors, inaccuracies, or omissions and to change or update the information on the Services at any time, without prior notice.

17. Disclaimer

In short:The Services come as-is, with no warranties. The web behind the results is nobody’s to guarantee, least of all ours.

THE SERVICES ARE PROVIDED ON AN AS-IS AND AS-AVAILABLE BASIS. YOU AGREE THAT YOUR USE OF THE SERVICES WILL BE AT YOUR SOLE RISK. TO THE FULLEST EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, IN CONNECTION WITH THE SERVICES AND YOUR USE THEREOF, INCLUDING, WITHOUT LIMITATION, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE MAKE NO WARRANTIES OR REPRESENTATIONS ABOUT THE ACCURACY OR COMPLETENESS OF THE SERVICES’ CONTENT (SEARCH RESULTS INCLUDED) OR THE CONTENT OF ANY WEBSITES OR APPLICATIONS LINKED TO THE SERVICES, AND WE WILL ASSUME NO LIABILITY OR RESPONSIBILITY FOR ANY (1) ERRORS, MISTAKES, OR INACCURACIES OF CONTENT AND MATERIALS, (2) PERSONAL INJURY OR PROPERTY DAMAGE, OF ANY NATURE WHATSOEVER, RESULTING FROM YOUR ACCESS TO AND USE OF THE SERVICES, (3) ANY UNAUTHORIZED ACCESS TO OR USE OF OUR SECURE SERVERS AND/OR ANY AND ALL PERSONAL INFORMATION AND/OR FINANCIAL INFORMATION STORED THEREIN, (4) ANY INTERRUPTION OR CESSATION OF TRANSMISSION TO OR FROM THE SERVICES, (5) ANY BUGS, VIRUSES, TROJAN HORSES, OR THE LIKE WHICH MAY BE TRANSMITTED TO OR THROUGH THE SERVICES BY ANY THIRD PARTY, AND/OR (6) ANY ERRORS OR OMISSIONS IN ANY CONTENT AND MATERIALS OR FOR ANY LOSS OR DAMAGE OF ANY KIND INCURRED AS A RESULT OF THE USE OF ANY CONTENT POSTED, TRANSMITTED, OR OTHERWISE MADE AVAILABLE VIA THE SERVICES. WE DO NOT WARRANT, ENDORSE, GUARANTEE, OR ASSUME RESPONSIBILITY FOR ANY PRODUCT OR SERVICE OFFERED BY A THIRD PARTY THROUGH THE SERVICES OR ANY HYPERLINKED WEBSITE, AND WE WILL NOT BE A PARTY TO OR IN ANY WAY BE RESPONSIBLE FOR MONITORING ANY TRANSACTION BETWEEN YOU AND ANY THIRD-PARTY PROVIDERS OF PRODUCTS OR SERVICES. AS WITH THE PURCHASE OF A PRODUCT OR SERVICE THROUGH ANY MEDIUM OR IN ANY ENVIRONMENT, YOU SHOULD USE YOUR BEST JUDGMENT AND EXERCISE CAUTION WHERE APPROPRIATE.

18. Limitations of liability

In short: No indirect damages, and our direct liability is capped at the lesser of what you paid us in the six months before the claim or $50, where the law allows caps.

IN NO EVENT WILL WE OR OUR DIRECTORS, EMPLOYEES, OR AGENTS BE LIABLE TO YOU OR ANY THIRD PARTY FOR ANY DIRECT, INDIRECT, CONSEQUENTIAL, EXEMPLARY, INCIDENTAL, SPECIAL, OR PUNITIVE DAMAGES, INCLUDING LOST PROFIT, LOST REVENUE, LOSS OF DATA, OR OTHER DAMAGES ARISING FROM YOUR USE OF THE SERVICES, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. NOTWITHSTANDING ANYTHING TO THE CONTRARY CONTAINED HEREIN, OUR LIABILITY TO YOU FOR ANY CAUSE WHATSOEVER AND REGARDLESS OF THE FORM OF THE ACTION, WILL AT ALL TIMES BE LIMITED TO THE LESSER OF THE AMOUNT PAID, IF ANY, BY YOU TO US DURING THE SIX (6) MONTH PERIOD PRIOR TO ANY CAUSE OF ACTION ARISING OR $50.00 USD. CERTAIN US STATE LAWS AND INTERNATIONAL LAWS DO NOT ALLOW LIMITATIONS ON IMPLIED WARRANTIES OR THE EXCLUSION OR LIMITATION OF CERTAIN DAMAGES. IF THESE LAWS APPLY TO YOU, SOME OR ALL OF THE ABOVE DISCLAIMERS OR LIMITATIONS MAY NOT APPLY TO YOU, AND YOU MAY HAVE ADDITIONAL RIGHTS.

19. Indemnification

In short: If your breach of these terms or misuse of the Services gets us sued, you cover our losses.

You agree to defend, indemnify, and hold us harmless, including our subsidiaries, affiliates, and all of our respective officers, agents, partners, and employees, from and against any loss, damage, liability, claim, or demand, including reasonable attorneys’ fees and expenses, made by any third party due to or arising out of: (1) use of the Services; (2) breach of these Legal Terms; (3) any breach of your representations and warranties set forth in these Legal Terms; or (4) your violation of the rights of a third party, including but not limited to intellectual property rights. Notwithstanding the foregoing, we reserve the right, at your expense, to assume the exclusive defense and control of any matter for which you are required to indemnify us, and you agree to cooperate, at your expense, with our defense of such claims. We will use reasonable efforts to notify you of any such claim, action, or proceeding which is subject to this indemnification upon becoming aware of it.

20. User data

In short: We maintain the small amount of account and usage data the product needs (counters, not search histories), and we are not liable if any of it is lost.

We will maintain certain data that you transmit to the Services for the purpose of managing the performance of the Services, as well as data relating to your use of the Services. Although we perform regular routine backups of data, you are solely responsible for all data that you transmit or that relates to any activity you have undertaken using the Services. You agree that we shall have no liability to you for any loss or corruption of any such data, and you hereby waive any right of action against us arising from any such loss or corruption of such data. What we keep (and, more to the point, what we never keep) is described in our Privacy Policy.

21. Electronic communications, transactions, and signatures

In short:Doing this over the internet means emails and on-site notices count as “in writing,” and electronic signatures bind.

Visiting the Services, sending us emails, and completing online forms constitute electronic communications. You consent to receive electronic communications, and you agree that all agreements, notices, disclosures, and other communications we provide to you electronically, via email and on the Services, satisfy any legal requirement that such communication be in writing. YOU HEREBY AGREE TO THE USE OF ELECTRONIC SIGNATURES, CONTRACTS, ORDERS, AND OTHER RECORDS, AND TO ELECTRONIC DELIVERY OF NOTICES, POLICIES, AND RECORDS OF TRANSACTIONS INITIATED OR COMPLETED BY US OR VIA THE SERVICES. You hereby waive any rights or requirements under any statutes, regulations, rules, ordinances, or other laws in any jurisdiction which require an original signature or delivery or retention of non-electronic records, or to payments or the granting of credits by any means other than electronic means.

22. California users and residents

In short:California residents can also raise unresolved complaints with the state’s consumer-protection office.

If any complaint with us is not satisfactorily resolved, you can contact the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs in writing at 1625 North Market Blvd., Suite N 112, Sacramento, California 95834 or by telephone at (800) 952-5210 or (916) 445-1254.

23. Miscellaneous

In short: The standard close-out: these terms are the whole agreement, survive partial invalidity, and can be assigned by us.

These Legal Terms and any policies or operating rules posted by us on the Services or in respect to the Services constitute the entire agreement and understanding between you and us. Our failure to exercise or enforce any right or provision of these Legal Terms shall not operate as a waiver of such right or provision. These Legal Terms operate to the fullest extent permissible by law. We may assign any or all of our rights and obligations to others at any time. We shall not be responsible or liable for any loss, damage, delay, or failure to act caused by any cause beyond our reasonable control. If any provision or part of a provision of these Legal Terms is determined to be unlawful, void, or unenforceable, that provision or part of the provision is deemed severable from these Legal Terms and does not affect the validity and enforceability of any remaining provisions. There is no joint venture, partnership, employment or agency relationship created between you and us as a result of these Legal Terms or use of the Services. You agree that these Legal Terms will not be construed against us by virtue of having drafted them. You hereby waive any and all defenses you may have based on the electronic form of these Legal Terms and the lack of signing by the parties hereto to execute these Legal Terms.

24. Contact us

In order to resolve a complaint regarding the Services or to receive further information regarding use of the Services, visit purpleiq.com/contact, email us at hello@purpleiq.com, or write to:

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